Osaka Marathon 2014 Charity Project Report
Special Committee on Charity
Five committee members, all of whom experts in various fields, discussed and considered the basic principle and contents of the Osaka Marathon charity programs within the following committee:
| Name | Osaka Marathon Organizing Committee Special Committee on Charity |
|---|---|
| Committee member (Chairman) | Mr. Shinya Hashizume (Head of Research Institute for Tourism Industry, Osaka Prefecture University) |
| Committee member | Mr. Atsuo Sugimoto (Professor of Faculty of Human Health, Kansai University) |
| Committee member | Mr. Takuya Kajikawa (Director, JustGiving Japan) |
| Committee member | Mr. Shinichiro Tokunaga (Senior Project Manager, Integrated Solutions Bureau, Dentsu Inc. Kansai) |
| Committee member | Mr. Kunimichi Kubota (Executive Officer and Executive Division Manager, Yomiuri Shimbun Osaka Head Office) |
| Observer | Secretariat of the Osaka Marathon Organizing Committee |
| Secretariat | The Yomiuri Shimbun Osaka Head Office |
The total funds raised by the Osaka Marathon 2014
At the Osaka Marathon 2014, we had many supporters who agreed to the concept of our charity programs and were able to receive total donations exceeding 100 million yen.
| Osaka Marathon 2011 | JPY 19,209,310 |
|---|---|
| Osaka Marathon 2012 | JPY 45,210,373 |
| Osaka Marathon 2013 | JPY 85,311,080 |
| Osaka Marathon 2014 | JPY 104,627,109 |
Charity Themes and 13 Charitable Organizations
At the Osaka Marathon 2014, we publicly sought charitable organizations and targeted efforts to ensure further penetration of the charity culture and social contributions.
There were submissions by a total of 33 organizations nationwide and 13 organizations (the 8 marked with an asterisk (※) are new ones as shown in the chart) were selected as charitable organizations for the Osaka Marathon 2014; appropriate for the seven themes and in line with the slogan, “Making a Rainbow Together”.
General participant runners offered donations of two units per person (@500 yen x 2 =1,000 yen) by selecting their choice of charity theme from the seven available colors at the time of entry.
| Color | Charity Theme | Charitable Organization （※New Organization） |
Activities carried out by charitable organizations | |
|---|---|---|---|---|
| 1 | Red | To support your hopes to live | Center for iPS Cell Research and Application (CiRA), Kyoto University(※) | Research into regenerative medicine and drug development via iPS cells |
| Cancer Support Community Japan (Specified NPO) |
Support for cancer patients and their families | |||
| 2 | Orange | To assist your dreams | Special Olympics Nippon Foundation | Support for mentally challenged athletes |
| NPO Sodateage Net(※) | Job assistance for young unemployed people | |||
| 3 | Yellow | To support families | Medicine Du Monde Japon (Specified NPO)(※) |
Medical support for deprived people worldwide |
| Hope&Wish for Children with Life-Threatening Illness and TheirFamilies (Non-Profit Organization)(※) |
Support for children with incurable diseases and their families | |||
| 4 | Green | To conserve our natural environment | more trees (Incorporated Association) |
Tree-planting campaign |
| OISCA: Organization for Industrial, Spiritual and Cultural Advancement - International(※) | Regeneration of coastal forest which disappeared due to the Great East Japan Earthquake | |||
| 5 | Lightblue | To provide clean water | WaterAid Japan (Specified NPO) |
Supplying people in developing countries with safe water and hygiene |
| Japan Association for UNHCR United Nations High Commission for Refugees) (Specified NPO) |
Protecting and supporting refugees and evacuees | |||
| 6 | Navy | To brighten future of children | Japan Association for the World Food Programme (WFP) (Specified NPO)(※) |
Food aid for areas suffering poverty and hunger |
| NPO Nobel(※) | Providing daycare support for sick children to help single parents | |||
| 7 | Purple | To preserve our beautiful city | greenbird (Specified NPO) |
Town beautification campaign by young people |
Charity Ambassadors
Appointing seven celebrities who are associated with Osaka or active in charity activities as charity ambassadors to widely publicize the charity themes of the programs they support and/or participate to solicit contributions, while also livening up the event. In addition, we asked Kentaro Obuchi, as a member of the musical duo, “Kobukuro”, to compose the official theme song of the Osaka Marathon entitled, “42.195 km”.
- These are the people who broaden the charity circle by participating in the Osaka Marathon as runners.
- They cheerfully enlivened the race.
 |
 Kentaro Obuchi
Musician, Musical Duo “Kobukuro”※ Participated in the full marathon. ※ Composed the official theme song. |
 |
 Shinya Yamanaka
Director of the Center for iPS Cell Research and Application (CiRA), Kyoto University※ Implemented joint training. |
|---|---|---|---|
 |
Kanjaku Nakamura
Kabuki actor ※ Attended the start ceremony. ※ “Meets” interview |
 |
Mika Ahn
Fashion model/Entertainer ※ Appeared on the charity stage. ※ Attended the start ceremony and met runners at the finish point. ※ Cheered runners at the support station. |
 |
Norihiro Akahoshi
Baseball commentator ※ Participated in the race for the challenge run category. ※ “Meets” interview |
 |
Riyo Mori
Miss Universe 2007/Fashion model ※ Appeared on the charity stage. ※ Attended the start and commendation ceremonies. ※ Cheered runners along the course. (Only at the orange station) |
 |
Tomoko Kojima
Former NFL cheer leader ※ Participated in the “fun run” event. |
Charity Runner System
- Overview
- This is a system which qualifies entrants having collected dontions of 70,000 yen and more widely among the general public through Just Giving Japan (renamed JAPAN GIVING as of January 21, 2015) by selecting the organization they wish to support from 13 charitable organizations, to participate in the race. Although we accepted applications for charity runners after closing the applications for general entries and accepting charity runners among those who failed to be selected in the drawing for the previous race, we changed the system to accept applications for charity runners at the same time as starting to receive applications for general runners from the Osaka Marathon 2014.
- Total charity runners per organization and activities performed
- Charitable organizations called for people to participate in the race as charity runners via their website and SNS, targeting a volume of charity runners which would exceed the previous stated figure to be aimed for.
Application period: From Thu., April 3, 2014 to Thu., July 31, 2014 375 people requested donations by September 30, 2014 and more than 70,000 yen was collected as donations. (Total participants: 354)
| Color | Charitable Organization （※New Organization） |
Target Quantity | Number of people who raised more than JPY 70,000 |
|---|---|---|---|
| Red | Center for iPS Cell Research and Application (CiRA), Kyoto University | 50 | 84 |
| Cancer Support Community Japan (Specified NPO) |
20 | 28 | |
| Orange | Special Olympics Nippon Foundation | 20 | 29 |
| NPO Sodateage Net | 20 | 27 | |
| Yellow | Medicine Du Monde Japon (Specified NPO) |
20 | 14 |
| Hope&Wish for Children with Life-Threatening Illness and TheirFamilies (Non-Profit Organization) |
50 | 69 | |
| Green | more trees (Incorporated Association) |
20 | 11 |
| OISCA: Organization for Industrial, Spiritual and Cultural Advancement - International | 20 | 24 | |
| Lightblue | WaterAid Japan (Specified NPO) |
20 | 34 |
| Japan Association for UNHCR United Nations High Commission for Refugees) (Specified NPO) |
20 | 6 | |
| Navy | Japan Association for the World Food Programme (WFP) (Specified NPO) |
20 | 20 |
| NPO Nobel | 20 | 11 | |
| Purple | greenbird (Specified NPO) |
50 | 18 |
| total | 350 | 375 |
- The following services were implemented to enhance the satisfaction of charity runners:
- 1. A dedicated reception desk for charity runners
2. A dedicated lounge for charity runners (Guesthouse in the Nishi-no-Maru Garden)
- We provided a private dressing room and lounge. A cheering space was also provided, allowing charitable organizations and charity runners to interact, primarily so the former could show gratitude to and encourage the charity runners.
3. Nanairo (Rainbow Color) Charity T-shirt (Price: 4,000 yen, of which 2,000 yen, excluding production costs, was donated)
- We sold Nanairo (Rainbow Color) Charity T-shirts to runners and encouraged them to wear the T-shirt on the race day.
- Total donations: 22,510,000 yen (funds raised will be donated to organizations on charitable themes (first choice) selected at the time of entry.)
4. Number card with a nickname (new) Sales price: 500 yen (A portion of sales will be donated.)
- Applied for purchase on a voluntary basis at the time of entry.
- Total donations: 483,400 yen (funds raised will be donated to organizations on charitable themes (first choice) selected at the time of entry.)
Osaka Marathon EXPO
- 1. Posting runners’ names (new)
- We posted runners’ names according to the charity color they selected to show our gratitude to the runners for their support. Moreover, as for the charity runner category, we also posted runners’ names according to the charitable organization.
- 2. Fund-raising activity by charitable organizations
- The charitable organizations engaged in fund-raising activity and a total of 1,250,965 yen was raised in two days.
- 3. Charity stage
- On the Osaka Marathon EXPO stage, a charity auction was held where autographed goods by charity ambassadors were put up for sale and the funds raised were donated. Total contribution: JPY 213,102
- 4. Others
- Total contributions at the Prefectural and Municipal booths: JPY 8,240
Cheers on the Sidelines
- 1. “Cheering Squad for Runners!” and “Nanairo (Rainbow Color) Cheering Stations”
- An event to support 30,000 runners during the race via various performances using seven theme colors called “Cheering Squad for Runners!” was performed at 15 spots on the sidelines of the course. 93 teams from 69 organizations participated in the event and created the Osaka Marathon that cheered everybody up, not just the runners.
Moreover, we designated 7 of the aforementioned 15 spots according to the theme colors as “Nanairo (Rainbow Color) Cheering Stations” whereby each station was decorated according to the designated theme color. (the order of the charity color starting with red, orange, yellow, green, light blue, navy and purple)
We asked supporters to cheer runners while wearing and using the theme color associated with their theme. We presented “Nanairo (Rainbow Color) Cheering Goods” to those who donated 200 yen or more.
- 2. Nanairo (Rainbow Color) Cheering Goods
- We presented “Nanairo (Rainbow Color) Cheering Goods” to those having donated over a certain amount at event venues at INTEX OSAKA and/or on the sidelines.
- Funny Cheering Board (for those who donated 200 yen or more)
- Nanairo (Rainbow Color) High-five Gloves (for those who donated 500 yen or more)
- 3. Others
- Contributions at the charity corner within the EXPO: JPY 696,857
Contributions on the sidelines: JPY 177,500
Charity Contributions
| Segment | Amount (JPY) | Remarks | |
|---|---|---|---|
| Donations made alongside the payment of entry fees | JPY 47,203,500 | ||
| Nanairo (Rainbow Color) Charity T-shirts | JPY 22,510,000 | ||
| Number cards with nicknames | JPY 483,400 | ||
| The Osaka Marathon special website (JustGiving) | JPY 30,910,100 | Of which Nanairo (Rainbow Color) Charity Runners | JPY 30,328,300 |
| Fund raised at the official pre-event | JPY 45,983 | ||
| Osaka Summer Fun Run! 2014 (June 15, 2014) | JPY 18,937 | ||
| The Fifth Osaka Gochiso Marathon (October 19, 2014) (※) | JPY 27,046 | ||
| Fund raised through a collaborative event with shopping streets within Osaka prefecture | JPY 27,006 | ||
| Fund raised by sponsors | JPY 260,169 | ||
| Fund raised at the Osaka Marathon EXPO 2014 | JPY 2,260,236 | ||
| Fund raised at the charitable organizations’ corners | JPY 1,350,277 | ||
| Fund raised at the charity corner (※) | JPY 696,857 | ||
| Charity Auction, October 26, 2014 EXPO | JPY 213,102 | ||
| Fund raised on the sidelines of the course (※) | JPY 177,500 | ||
| Others | JPY 3,090 | ||
| The Osaka Marathon collection box (charitable organizations) | JPY 746,125 | ||
| Total | JPY 104,627,109 | ||
※ Presenting Nanairo (Rainbow Color) Charity Goods
Charity contributions
| Organization | The use of contributions (tentative) | Total contributions (JPY) | ||
|---|---|---|---|---|
| 1 | To support your hopes to live (Red) |
Center for iPS Cell Research and Application (CiRA), Kyoto University | Used to support innovative studies within the organization toward medical applications, obtaining patents for iPS cells technology, as well as the stable operation of the laboratory. | JPY 14,082,672 |
| 2 | Cancer Support Community Japan (Specified NPO) | Used to produce enlightening leaflets and badges for cancer prevention and as psychological and social support for cancer patients and their families. | JPY 8,402,058 | |
| 3 | To assist your dreams (Orange) |
Special Olympics Nippon Foundation | Providing opportunities for mentally challenged people to engage in sports, such as organizing Special Olympics Nippon – summer national games in Fukuoka. | JPY 7,402,962 |
| 4 | NPO Sodateage Net | Used to help economically deprived young people participate in job training programs for youngsters by waiving tuition fees. | JPY 7,185,730 | |
| 5 | To support families (Yellow) |
Medicine Du Monde Japon (Specified NPO) |
Used to cover medical expenses as part of their pediatric care program; providing medical services to under fives, including checkups and examinations for free in Laos, where the child mortality rate is high. | JPY 6,034,944 |
| 6 | Hope&Wish for Children with Life-Threatening Illness and TheirFamilies (Non-Profit Organization) |
Used to support children with incurable diseases and their families by organizing family trips to help all family members join in and visit Universal Studios Japan, as well as launching new activities in the Kansai area. | JPY 10,141,930 | |
| 7 | To conserve our natural environment (Green) |
more trees (Incorporated Association) |
Used to ease poverty in the Province of Quirino, the Philippines, where forests have been severely damaged, through tree-planting projects, including growing food-producing trees. | JPY 6,120,635 |
| 8 | OISCA: Organization for Industrial, Spiritual and Cultural Advancement - International | Used to raise and plant 500,000 seedlings, aiming to regenerate 100 hectares of coastal forest lost due to the tsunami in the city of Natori, Miyagi prefecture, as well as providing livelihood support to devastated farmers through such activities. | JPY 8,750,597 | |
| 9 | To provide clean water (Lightblue) |
WaterAid Japan (Specified NPO) |
Around 768 million people are unable to secure safe water and 2.5 billion people are unable to use appropriate toilets worldwide. WaterAid Japan uses funds raised through contributions to support projects to develop water supply systems; allowing such people to use safe water and appropriate toilets in Asia and Africa. | JPY 7,131,171 |
| 10 | Japan Association for UNHCR United Nations High Commission for Refugees) (Specified NPO) |
Used for water supply projects to provide at least 15 liters of water per refugee a day at refugee camps in Africa. | JPY 5,139,735 | |
| 11 | To brighten future of children (Navy) |
Japan Association for the World Food Programme (WFP) (Specified NPO) |
Used for the “School Lunch Program”, aiming to help children in Africa grow up in good health, receive education without suffering from hunger and conquer poverty in their future. | JPY 7,924,772 |
| 12 | NPO Nobel | Used to support single parents to achieve “a sense of ease to continue working when their children suddenly get sick”, “job assistance and support for financial independence” and “breaking the cycle of poverty for their children to be inherited” by offering childcare services for sick children for two years. | JPY 7,264,969 | |
| 13 | To preserve our beautiful city （Purple） |
greenbird (Specified NPO) |
Used for funding to implement voluntary cleaning activities nationwide and mostly in the Kansai area. | JPY 9,044,934 |
| Total | JPY 104,627,109 | |||